Grind Now. Shine Later.

Production Company
Sherpas Cinema
Client
NBA Canada
Editor
Tim Symes + Jay Macmillan
Director
Jay Macmillan and Tim Symes
Producer
Roland Eksteins
Runtime
12 minutes 29 seconds

Chris Boucher wasn’t supposed to be in the NBA. But he is. ‘Grind Now, Shine Later’ is the story of how he made it this far. It’s that unlikely underdog tale told again and again, but never ceases to amaze. It’s about overcoming adversity, against all odds, and turning negatives into positives. It’s about inspiring others through action. It’s about grinding now so you can shine later.

Production Company
Sherpas Cinema
Client
NBA Canada
Editor
Tim Symes + Jay Macmillan
Director
Jay Macmillan and Tim Symes
Producer
Roland Eksteins
Runtime
12 minutes 29 seconds
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